Stop being the best-kept secret in your industry.
The free 3-Day Lead-Gen Book Challenge. Turn your expertise into a client-attracting book with AI, even if you've never written a page. You'll leave with a title, an outline and your first chapter underway.
Hosted by Chris O'Byrne, Dr. Eric Goodman & Mamie Lamley
★★★★★ "The facilitators were all extremely knowledgeable and helpful." · Diana H.
Free e-book when you registerHow to Use AI to Write Your Book (Without It Looking Like You Did)
One question
A book starts the sales conversation before you're in the room. It gets you onto stages and podcasts, and it gives people a reason to choose you over someone with less experience.
Is this for you?
What you'll leave with
The 3-day plan
Learn it, apply it, leave with a win. Every session is live, one hour, 11 AM–Noon MDT.
From past participants
"I learned so much about how to reach various personality types as well as the proper use of AI to ensure my book is edited in a style that engages everyone."
"The facilitators were all extremely knowledgeable and helpful in helping me to use the AI tool and in guiding me on how to apply it to the book I am writing."
"This is a very robust, intuitive and user-friendly tool. The input from the team was also very valuable in understanding publishing, language, and more about AI."
Want more proof? Read what Jetlaunch authors say about publishing with them →
Your guides
CEO, Jetlaunch Publishing
18x bestselling author. Jetlaunch has helped more than 16,000 authors publish, with clients including Russell Brunson, Ed Mylett and John Lee Dumas.
In the challenge: structure, titles and the road to print.
AI strategy expert · award-winning trainer
Former business-school dean and co-author of Business Before AI. He pairs advanced AI tools with his values-based persona method so your book speaks to every kind of reader.
In the challenge: your book strategy and the AI method.
Authority-building strategist
Award-winning trainer and co-author of Business Before AI, specializing in turning expertise into authority through strategic content and marketing.
In the challenge: your author brand, bio and content plan.
Why a book works
A 2024 survey of 350 nonfiction authors and aspiring authors (301 of them published) found consulting, speaking and workshops brought in far more income than book sales.
Median revenue by source, among authors who earned money from that source
Source: Business Book ROI Study (Amplify Publishing Group, Gotham Ghostwriters, Smith Publicity, Thought Leadership Leverage), Oct 2024. Each median includes only authors who reported revenue from that source: direct book sales n=169, speaking n=87, consulting n=80, workshops n=65, online courses n=25. Book income also includes advances (median $5,500) and royalties (median $2,000). Individual results vary; this is not a promise of income.
The part most book programs skip
Most books end at "The End." Yours ends at a next step. On Day 3 you'll map the path from reader to client, so the book keeps working long after launch week.
We use it ourselves. Business Before AI, the new workbook from Eric and Mamie, is built exactly this way. QR cards in the back send readers to a readiness assessment that recommends the right next step, plus events and community. On Day 3 we'll show you the real pages.
A year from now
Yours free when you register
A step-by-step system for turning your ideas into a publish-ready manuscript faster, with AI doing the heavy lifting and every page still sounding like you. It's in your inbox the moment you claim your seat.
Your seat, your way
The VIP upgrade is optional. You'll see it right after you claim your free seat.
We reward action, not excuses. Upgrade to VIP, complete the challenge, and write your book within 6 months, and you get:
But what if…
Every session is a working session. You'll leave each day with something real for your book, whether or not you ever buy anything from us. We'll tell you openly what's offered on Day 3, and it's optional.
You don't need to be. The Lead-Gen Book framework is built for experts, not writers. We'll show you how to draw out your expertise with proven templates and voice activation techniques, and you'll get AI writing tools that handle the heavy lifting.
The challenge takes one hour a day for three days, plus about 30 minutes of homework. By October 29 you'll have a lead-gen book framework and your first chapters, something you can finish in weeks, not years.
Day 1 handles this. You'll identify your exact reader and shape a message that speaks to their needs before you write a word.
The framework helps you find the core pillars of what you already teach clients. Those become your book's foundation. Most people discover they already have far more material than they realized.
Not if you use the method. Your ideas, stories and judgment lead, and AI speeds up the drafting. That's exactly what the free e-book and Day 1 teach.
General admission is free. On Day 3 we'll show you the optional VIP upgrade and how publishing with Jetlaunch works. No obligation.
Come live if you can. That's where the coaching and Q&A happen. VIPs get the recordings.
Yes. Change your mind? Email us before the end of Day 3 (Thu, Oct 29, 11:59 PM MT) for a full refund. A refund ends your VIP access, including the Author Credit. Upgrades after the Sprint are final. General admission is free, so there's nothing to refund.
What happens after you claim your seat
Imagine your next discovery call. Before you say a word, they've already read your book, and they've already decided you're the expert.
Tue Oct 27 – Thu Oct 29 · Live · 11 AM–Noon MDT
Transform your expertise. Grow your business. Leave your legacy.
Can't make these dates?